audience
Bookforum is read by young, professional, educated, and informed book buyers. Our readers not only consume culture, they create it—in the worlds of media, the arts, business, and academia. Our international distribution of 45,000 includes not only Bookforum subscribers but all domestic Artforum subscribers as well as a rapidly growing newsstand circulation, for a total audience of 175,000.
| Circulation |
45,000 |
| Readership |
175,000 |
| Age |
| Under 25 |
21% |
| 25-34 |
37% |
| 35-44 |
19% |
| 45-54 |
15% |
| Over 55 |
8% |
| Education |
| Undergraduate |
31% |
| Postgraduate |
39% |
| Doctoral graduate |
18% |
| Professional degree |
12% |
| Number of Books Purchased Annually |
| Under 10 |
2% |
| 10-20 |
21% |
| 21-30 |
19% |
| Over 30 |
58% |
| Amount Spent on Books Annually |
| Under $100 |
1% |
| $100-249 |
23% |
| $250-500 |
30% |
| Over $500 |
46% |
| Where Books are Bought |
| Independent booksellers |
91% |
| Amazon |
84% |
| Other online booksellers |
39% |
| Chain booksellers |
48% |
| Bookforum Readers' Areas of Interest |
| Fiction |
92% |
| Art history |
56% |
| Current affairs |
48% |
| Artist monographs |
32% |
| Travel |
31% |
| Biography |
56% |
| Poetry |
47% |
| Reference |
45% |
| Cookbooks |
34% |
| Music |
27% |
| Time Spent Reading Each Issue |
| Less than two hours |
16% |
| More than two hours |
84% |
