In a provocative new study, a pair of Nobel prize-winning economists, Joseph E. Stiglitz and Amartya Sen, urge the adoption of new assessment tools that incorporate a broader concern for human welfare than just economic growth (and more and more). Measuring what matters: Man does not live by GDP alone, and new report urges statisticians to capture what people do live by. Do not discount what you cannot measure: Bogus measures add nothing to our understanding — they attempt to compress complex problems and analyses into single observations. GDP is not the be-all and end-all of our existence; it talks of value added to economies but has little to say about anything else. The cult of GDP: Economists search for a new definition of well-being; and just how important is growth to an economy, and does it actually make

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