NASCAR outgrew its rebel roots but kept its southern charm
He Crashed Me So I Crashed Him Back:
The True Story of the Year the King, Jaws, Earnhardt, and the Rest of NASCAR's Feudin', Fightin' Good Ol' Boys Put Stock Car Racing on the Map
by Mark Bechtel
$25.99 List Price
NASCAR, the nation's premier stock-car racing circuit, draws an average of seventy-five million TV viewers a year, a third of the US adult population and second among sports only to professional football. Though its roots lie in the Piedmont South, today it draws fans from across the country, and its demographics match up closely with the population at large—middle-class, educated, and surprisingly racially diverse. NASCAR the corporation, owned and operated by the heirs of its founder, William "Big Bill" France, is a slick and efficient multinational operation, generating billions of dollars a year in merchandising, ticket sales, and TV contracts, while its top drivers garner eight-figure salaries from winnings and endorsements.
This hasn't always been the case. Pioneered by bootleggers and shade-tree mechanics,
… full text available to registered users