The Beautiful and the Damned: A Portrait of the New India
The Beautiful and the Damned:
A Portrait of the New India
by Siddhartha Deb
Faber & Faber
$26.00 List Price
India’s economic ascent has launched a flurry of books, most of them touting neoliberalism’s power to not only propel the country out of poverty but to chase away its unsightly caste and class divisions, its nasty penchant for pogroms and female feticide. Siddhartha Deb’s very fine The Beautiful and the Damned tells a darker story, focusing on the boom’s seamy side: the scoundrels and profiteers, and the millions of farmers and migrant workers crushed beneath the juggernaut of “progress.” “The modernity of India,” he writes drily, is “an ambiguous phenomenon.” His point is that even as India has seen an increase in middle-class “aspirers,” “the poor have seen little or no improvement,” and he makes the argument with singular ease. Much of his reportage—on India’s villages, “cyber-cities,” and luxury malls—is done on foot, and his book possesses a gait of its own, achieving a contemplative, rambling rhythm that absorbs passing sights and sounds into anecdote, knits anecdote into analysis, and then analysis into advocacy.
Deb’s inquiry begins with the beautiful people, the architects and beneficiaries of India’s gilded age: entrepreneurs, engineers, and their acolytes—“an army of Gatsbys, wanting not to overturn the social order but only to belong to the upper crust.” It’s a moment with its own name (“India Shining”) whose mantra is that you’re only as small as your ambitions (an ethos Deb nails in his observation that India’s evolving ideals have been mirrored in the career of actor Amitabh Bachchan, who went “from playing thin angry young men in the seventies to corporate