Jul 19, 2013 @ 12:43:00 am
Chocolate: The key to reviving in-store book sales.
Glenn Greenwald, the Brazil-based Guardian journalist who has been working with Edward Snowden and report on the NSA security leaks, just signed a deal with Metropolitan to write a book about about NSA surveillance. The book, which is slated to come out in March 2014, will “contain new revelations exposing the extraordinary cooperation of private industry and the far-reaching consequences of the government’s program, both domestically and abroad.”
Researchers in Belgium have discovered that infusing bookstores with a subtle smell of chocolate encourages shoppers to stick around longer. Specifically, “customers were 2.22 times more likely to closely examine multiple books when the chocolate scent was present in the store, compared with the control condition.” The findings were published in the Journal of Evolutionary
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