Culture

Authentic™: The Politics of Ambivalence in a Brand Culture by Sarah Banet-Weiser

Authentic(TM): The Politics of Ambivalence in a Brand Culture BY Sarah Banet-Weiser. NYU Press. Paperback, 279 pages. $24.
The cover of Authentic(TM): The Politics of Ambivalence in a Brand Culture

A scant few weeks ago the New York Times published an essay that upset the Internet, entitled “How to Live Without Irony,” written by a Christy Wampole, assistant professor of French at Princeton. The gist was that we should cool it with all the mocking detachment