Sunday Driving
NASCAR, the nation’s premier stock-car racing circuit, draws an average of seventy-five million TV viewers a year, a third of the US adult population and second among sports only to professional football. Though its roots lie in the Piedmont South, today it draws fans from across the country, and its demographics match up closely with the population at large—middle-class, educated, and surprisingly racially diverse. NASCAR the corporation, owned and operated by the heirs of its founder, William “Big Bill” France, is a slick and efficient multinational operation, generating billions of dollars