On Message
After the tumult of the 2016 election season has subsided, one result can be safely predicted: The most successful “spinners”—speechwriters and strategists, digital gurus and data miners, pollsters and PR people—will be alternately praised as masterminds and pilloried as manipulators. For those who yearn for an era before political candidates had “handlers”—and who ignore the fact that “authenticity” is as likely to take the form of the incendiary Donald Trump as the idealistic Bernie Sanders or Rand Paul—David Greenberg’s magisterial history of White House hype, Republic of Spin, is a welcome