Mark McGurl

  • culture September 30, 2021

    Retail Therapy

    Fiction in the Age of Amazon is the symbolic provision of more—above all, of more various and interesting “life experience” than can be had by any mortal being, let alone one constrained by the demands of work and family. It is a commodification of this experience, shaped to the reader’s limitations and recurring therapeutic needs.

    A physical book is in this sense a box of time, and an e-book the virtualization of the same. It is a volume in which time has seemed to stop. Or, rather, it has been put on a kind of imaginary endless loop inasmuch as fictional time moving in sequence from a novel’s