
Creative Vacuum
It’s 2016, and another management guru is revealing the secrets of the creative mind.
It’s not really a very original thing to do. The literature on encouraging corporate nonconformity is already enormous; it goes back many years, to at least 1960, when someone wrote a book called How to Be a More Creative Executive. What was once called “the creative revolution” in advertising got going at around the same time. I myself wrote a book about that subject—a history book!—nearly twenty years ago.
There have been slight variations in the creativity genre over the half-century of its ascendancy,