paper trail

The end of HTMLgiant; Lena Dunham joins forces with EMILY's List

Dodai Stewart

EMILY’s List—an organization that advocates for female Democratic politicians who support abortion rights—has partnered with Lena Dunham, who will promote the group during her author tour for Not that Kind of Girl.

At Politico, Hadas Gold suggests that the Daily Beast is thriving thanks to Tina Brown’s departure, citing a 60 percent increase in traffic over the past year.

Dodai Stewart is leaving her position as managing editor of Gawker’s Jezebel site to join, where she’ll join Jezebel founder Anna Holmes, who left the Wall Street Journal to join the Fusion staff in July.

Late last week, the Washington Post ran what it’s calling its first native print ad. The ad, taken out by Shell, notes the petroleum company’s strives in energy efficiency. As Digiday points out, it looks like a lot of advertorials we’ve become familiar with. But the Post is proclaiming the ad “true native because it’s integrated among editorial stories on the page.”

Gene Morgan and Blake Butler have announced the end of HTMLgiant, the literary website they cofounded six years ago. The site’s final day will be October 24. Contributors over the years have included Butler, Justin Taylor, Melissa Broder, Catherine Lacey, Alissa Nutting, and Roxane Gay. The site has at times been a strong supporter of small-press authors who haven’t received much attention elsewhere. But not everyone is unhappy about HTMLgiant’s closure. As the novelist Matt Bell wrote on Facebook: “One of the best things I ever did for my mental health was delete HTMLGiant from my Google Reader, after a writer there (still frequently celebrated in our community) thought it would be funny to write a post mocking my relationship with my wife as depicted on Facebook.… While I acknowledge that there were some good aspects to the site, especially early on, I have not and will not forgive that day, and I'm glad the rest of the shitty parts of that site are coming to an end too.” Gawker speculates that HTMLgiant's closing is due to the most recent scandals in the so-called alt-lit scene.